I don’t know about you, but I get extremely excited when I see my new keywords at the top of
Google for the very first time. Making big changes in ranking is primarily done by what is called
offpage optimization.
Earlier I mentioned there were two types of search engine optimization.
Onpage Optimization
Offpage Optimization
We’ve gone over onpage optimization, so let’s move on to offpage optimization which is what
really makes a HUGE difference in your site’s ranking.
We’ve gone over onpage optimization, so let’s move on to offpage optimization which is what
really makes a HUGE difference in your site’s ranking.
Properly planned offpage optimization will make the difference between your website ranking
#900, and ranking #1 on Google!
So, what is offpage optimization anyway? Offpage optimization basically consists of all of the
ranking factors that are NOT located on your webpage, that the search engines look at when
ranking a website.
These include:
Which websites link to you
The number of websites linking to you
The Google of the website linking to you
The page title of the website linking to you
The anchor text used in the link linking to you
The number and type of links linking to the website that’s linking to you.
The number of outbound links on the website that is linking to you
The total number of links on the website that is linking to you
Whether or not the websites linking to you are deemed by Google as an authority website.
The IP Address of the websites linking to you.
Plus some other things that we’ll get to later…
In order to optimize our original website for the keyword “weight loss stories”, we need to
analyze the offpage optimization techniques of the top 10 ranked websites for our keyword.
The goal here will be to copy exactly what they’re doing, and then do things slightly better. We
want to give Google exactly what they want, by making our offpage optimization as close to
the top ranked websites as possible, but as I said, slightly better, we’ll edge them out and rank
better.
Now simply what you have to do is to simply analyze the websites that is top ranked in google for the keywords
you have chosen.
You will have to see which websites are linking to the top ranked websites and what is there page rank.
The next difficult thing is to get your sites link in the high page rank websites.
Note: When you get a website with a high Page Rank to link to your website, it will increase
your page rank more than if a lower page rank website were to link to you. Think of the high
Page Rank website as a bucker of water. When they link to you, they pour a certain
percentage of the water into your bucket, giving you more water (Page Rank). If a website with
a lower Page Rank links to you, they have less water to begin with, so when they pour water
into your bucket, it won’t be nearly as much…
For example your competeter that is top ranked has a total of 100 sites linking to his site and the
sites linking to him are of page rank 5 you should get around 150 sites related to your websites linking to you
and that have page rank more than 5.
Later i will tell you how to send persuasive emails to the webmasters to get a link back.
Similar Posts:
Popularity: 1% [?]
